Asus:

Introduction:

A global Taiwanese firm called ASUSTek Computer Inc. is based in Taipei's Beitou District and manufactures computer and phone hardware and electronics. Computers, laptops, netbooks, smartphones, networking gear, projectors, monitors, wireless routers, motherboards, graphics cards, optical storage, peripherals, wearables, servers, workstations, and tablet PCs are among the company's offerings. The business also produces original equipment (OEM).

 

Asus

As of January 2021, Asus was the fifth-largest PC seller in the world by unit sales.  With a total brand worth of $1.3 billion, Asus came in first place in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey and is listed in BusinessWeek's "InfoTech 100" and "Asia's Top 10 IT Companies" rankings.

 

With the ticker code 2357 for its primary listing on the Taiwan Stock Exchange, Asus once also had a secondary listing with the ticker ASKD for its secondary listing on the London Stock Exchange.

 

History:

T. H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao, who had all previously worked as hardware engineers at Acer, formed Asus in Taipei in 1989. Taiwan had not yet established a dominant position in the computer hardware industry at this time. Taiwanese businesses would have to wait for roughly six months after IBM received its engineering prototypes before Intel Corporation would start selling any new processors to larger, more established businesses like IBM. Asus built a motherboard prototype for an Intel 486 but was unable to do it because it lacked access to the actual chip, according to company history.When Asus asked Intel for a processor to test, Intel was struggling with a 486 motherboard of its own. Intel's issue was resolved by Asus, and it turned out that Asus' own motherboard worked well without further tinkering. Since then, Asus has been getting engineering samples from Intel before its rivals.

 

Asus released the first PhysX accelerator card in September 2005. With the TLW32001 model, Asus entered the LCD TV market in December 2005. Asus stated in January 2006 that it would work with Lamborghini to create the VX laptop line.

 

Along with Samsung and Founder Technology, Asus was officially announced as one of the initial Microsoft Origami model producers on March 9, 2006. Asus and Gigabyte Technology established a joint venture on August 8, 2006. The Eee PC was introduced by Asus on June 5, 2007, at COMPUTEX Taipei. On September 9, 2007, Asus announced the debut of the BC-1205PT, a BD-ROM/DVD writer PC drive, indicating support for Blu-ray. A number of Blu-ray-based notebooks were subsequently developed by ASUS.

 

In January 2008, Asus started a significant reorganisation of its business, dividing into three different companies: Asus (focused on first-party applied electronics and computers), Pegatron (focused on motherboard and component OEM production), and Unihan Corporation (focused on non-PC manufacturing such as cases and molding). The severely criticised pension-plan reorganisation that took place during the restructuring effectively cancelled out the previous pension balances. All past employee contributions were paid out by the corporation.

 

The Open Handset Alliance revealed that Asus was one of its 14 newest members on December 9th, 2008. These "new members" "will either deploy compatible Android devices, significantly contribute code to the Android Open Source Project, or assist the ecosystem by providing products and services that will speed the availability of Android-based devices," according to the statement.

 

Pegatron Corp. was split out by Asus on June 1st, 2010.

 

 

Asus

 

Because Garmin has chosen to leave the smartphone market, Asus and Garmin announced in October 2010 that their collaboration would come to an end.

 

 

 

 Over the previous two years, the two businesses had created six cellphones under the Garmin-ASUS brand.

The Asus U36, the thinnest laptop in the world with an Intel Core i3 or i5 processor and a thickness of just 19 mm, was released by Asus in December 2010.

 

Due to dwindling sales as consumers shifted more and more to tablets and Ultrabooks, Asus officially stopped making its Eee PC line in January 2013.